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ART FAIR 2024
INVESTEC CAPE TOWN
X
UNBOUND
We collaborated closely with the Art Fair team to create and bring to life the Unbound Store at the 2024 Investec Cape Town Art Fair. From initial conceptualisation and merchandising to the art direction of the stand, every element was strategically designed and executed to align with the fair’s theme.
The theme of "Unbound" played a key role in shaping the stand’s design, encouraging a rethinking of boundaries and a step into a new world. This concept was reflected not only in the art displayed but also in the curated selection of products within the stand, creating a cohesive, immersive experience for visitors.
Concept Render for the Unbound store installations.
THE STAND
We worked closely with the Art Fair team to create and 3D render the Unbound Store space, allowing us to fully develop the concept and visualize the layout.
This 3D rendering process was essential in refining the design, helping us strategically plan the space and secure the merchandising elements needed to bring the stand to life in a cohesive and impactful way.
The design for the Unbound Store stand embraced the theme of "Unbound," imagining the space as a step into a living painting.
The goal was to immerse visitors in the experience, blending the artwork with the merchandise on display.
We created custom plinths and displays to showcase the products, while also designing and printing custom wallpaper that further enhanced the visual storytelling of the stand, ensuring that every element contributed to the immersive experience
THE DESIGN
THE UNBOUND STORE
We were also given the opportunity to play a key role in merchandising for the Unbound Store stand. This involved sourcing, creating, and collaborating with local brands to curate a collection of products that complemented the space and aligned with the theme. By working closely with these brands, we were able to ensure that the merchandise not only enhanced the overall experience but also reflected the creative vision behind the stand.
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